How Alibaba is using bra sizes to predict online shopping habits

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Originally posted on Quartz:
Earlier this summer, a group of data crunchers looking at underwear sales at Alibaba came across a curious trend: women who bought larger bra sizes also tended to spend more (link in Chinese). Dividing intimate-apparel shoppers into four categories of spending power, analysts at the e-commerce giant found that 65% of women of cup size…

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